Companero ConferenceIt was a beautiful idea.  Gather together with a group of our podcast listeners in a conference type format and find ways for us to connect and help each grow.  I had seen it down in other events; however, I wanted to add my own flavor.  I wanted this to be different.  While the event turned out great and we got good marks from the attendees, we didn’t have the response we were hoping for.  In this episode of the podcast, we have our companero conference retrospective.

We try to give our honest feedback about what we did well, what could have been improved, and what the attendees reported.  I can’t say enough about the help I got from our speakers–Jonathan Stewart, Kevin Feasel, Randolph West, Tracy Boggiano, and Doug Purnell.  They were awesome and the event was much simpler because of them and their commitment.  They are truly my companeros on the SQL trail.

WHAT SHOULD WE DO WITH OUR CONFERENCE?

We would like to send you a survey on what you think the future of the conference should be and whether we should keep it around.  We look forward to hearing from you.

Episode Quotes

“I wanted a way that people could come together, could talk with each other, connect, build those relationships.”

“We felt like we were able to create that intimate environment where people could participate.”

“You’re not just a face in the crowd. You’re actually there participating and I think that’s the difference.”

“I think the pull of those bigger conferences was just too big and lot of people ended up going to either one of them.”

“I don’t really like the word conference… because we’re going for the unconference idea.”

“I think we learned a lot. I think I’m glad that we went through it and thanks obviously to those who attended and to the speakers.”

Listen to Learn

00:39   Companero Shoutouts
07:25   SQL Server in the News: Import Flat File Wizard
09:06   SQL Server in the News: Service Packs to Cumulative Updates (Pros and Cons)
13:45   Links of the show notes
13:57   The reason/objective of putting up the Companero Conference
17:59   Challenges that happened
20:57   Conference outcomes – Are the conference objectives met?
25:04   What are the big challenges?
36:23   Thoughts or changes for future events, to do it again or not in 2018?
45:30   What to look forward to? What’s next?

Import Flat File Wizard

Transcription: Companero Conference Retrospective

Carlos: Companeros, welcome to episode 115. It’s good to have you on the SQL trail today.

Steve: Yes it is and it’s good to see you Carlos.

Carlos: Yes, and it will be actually good to see you in a couple of weeks here we go on to Summit. We don’t get to see each other as often as we would like.

Steve: Is this where we let out that we’re not actually in a recording studio.

Carlos: Yeah, oh boy! Was that a secret that we’re keeping there?

Steve: Yes, yes.

Carlos: Yes, in the MGM Studios or on Park Avenue or whatever it is, or the MBC Studios.

Steve: Yeah, so we’ll actually be seeing each other in a couple weeks as well as many of our companeros who maybe attending PASS Summit as well.

Carlos: Yes, that’s right, and we do have an event that will make a little bit more sense which we will talk about at the end of this episode. So today, we actually want to do a Companero Conference retrospective. We’ve been kind of evolving this idea of the conference right in front of our podcast audience and we went ahead and had the conference this October, and so we want to talk a little bit about it. How it went? Maybe some of the lessons we learned from it, the challenges that we had and then what if in the future it might have.

Steve: Yes, but before we do that. Do we have any companero shoutouts this week?

Carlos: We do. I want to give a shoutout to Kira, and you’ll forgive me but I don’t have her last name but the organizer of the girlsanddata.org site. She had put this together. I thought it was interesting in a way because there’s like girls who code at code.org, lots of information about coding and teaching kids how to code. And she felt there were lots of opportunities in technology particularly in data that you don’t need to be a coder, you don’t need coding skills to do. So she connected with Mindy Curnutt of Dallas. And Mindy has taken the ball running with this and they were kind of just in the Milwaukee area, kind of doing things locally, and Mindy has connected with them and they’ve done events now in Dallas and in Charlotte this last weekend. And I went down there for the SQL Saturday actually for the purpose of putting two of my girls attend the event. They had a great time, I thought it was phenomenal what they did. You know, my girls are not, they are kind of that age where they are resisting anything that dad tries to get them to do. So there’s a bit of that, right, going on they have that to overcome. And so my oldest daughter, I should say Andy Leonard’s daughter, if you want to hear really great things you should go hear Andy Leonard’s daughter. She was absolutely over the moon with it. My daughter is responsible as well it didn’t blow me to death. And so which may not sound very good but some of the languages she’s been using lately, that was a pretty much as good as it gets.

Steve: Ok, and what age is she at?

Carlos: She’s actually 15. The girls at data.org is actually directed more middle school girls, so the 6th to 8th Grade girls. She is a bit older than that but I thought, “You know what, I’m just going to put her in there,” regardless of what I think it will be. It wouldn’t be that bad. May other daughter is 13. She is an 8th grader currently, and again, I think she enjoyed it. But some of that feedback was hard to get because she couldn’t say. She wasn’t super negative about it but I think she couldn’t be super positive about it because for fear that I would sign her up for something else.

Steve: Interesting. You know what I think is really cool about that program is that, I mean there are so many different programs out there to try and introduce younger people to programming. Like you said, data can be very different than programming. I think that in this school system as well as like community college and university even further up on that level the education on data is usually pretty weak compared to the education in programming.

Carlos: Right, exactly. And so I think it was an interesting that she put together, you know, focused on that. They are using tableau as their reporting source and they have several pieces of information they put together and do different things there. And so I thought it was very interesting. They had an interesting mix of people, so in that class they were 15 or 17 girls, probably nearly half of which parents were attending SQL Saturday. They had actually made the announcement to several of the middle schools and middle girls camp so other folks weren’t currently tied to SQL Server were still attending that. So I thought that was good.

Steve: Alright. Can we just pause for a second I need to turn off some background noise.

[PAUSE]

Alright, I’m back. Sorry about that. Hey Carlos, I’m back, sorry about that.

Carlos: Not a problem.

Steve: And out next companero shoutout is from Eduardo Cervantes.

Carlos: Yes, Eduardo on the West Coast reaching out to us and reminding us that some of our listeners are developers. He mentioned, “I do most of development. I appreciated the podcast”, and connecting him with new features and things. So thanks Eduardo for reaching out and for also just responding to something on messenger. I’m sure none of our companeros are doing it but I have people reach out to me from time to time they want to connect on LinkedIn. I’m making a personal habit to respond. It’s pretty generic but you know it’s, “Hey, thanks for connecting. I hope you’re well. Let’s chat, like what do you need help with?” It kind of bothers me to no end when I just don’t receive a reply. Even if it’s just a, “Hey thanks” or something, right? Let me know that you’re there, that you have a pulse. So with that I guess a little SQL Server in the News is on file.

Steve: Yeah, so what’s up with this import flat file wizard you mentioned?

Carlos: Yes, so one of the new features they’ve put in and let’s really just. I don’t want to say dumbing down but they have the data import option so kind of using it in the background with SSIS like package that will get import data. So what they’ve done is they kind of slim that down a little bit and made that specific to flat file data so CSV and text file data. What it helps people do is to walkthrough the wizard because before on the import data you had to go in and kind of like, I can’t remember exactly what the button was, but to see the conversion with the columns are going to be. You don’t have to drill down a bit anymore. It will do those conversions. So first you got a preview of the data actually, so again very similar to features that are in SSIS. It’s going to import that data. You’re going to get to look at it, make sure the columns are all lined up. The next screen is, hey I had to change the column types based on what the wizard is telling you it thinks it should be and then you can import. Yeah, I think it’s just a little bit easier and make it a little bit faster. Do those little one offs since like we’re always importing just random Excel data for whatever reason, look up data and things like that.

Steve: Oh yeah, and there are so many different ways of doing it I think. And that’s just one of them that makes it easier so that’s great. Another SQL Server in the News items that we have is around service packs.

Carlos: It got very loud on your side or something.

Steve: Hold on a second, Carlos.

Carlos: Sure.

Steve: Alright, I’m back. Sorry about that.

So Julien let’s cut that out we’ll just go back when we start talking about service packs. I’ll explain afterwards what’s happening, Carlos.

Alright, so another SQL Server in the News item we have is on service packs. This came out a couple of weeks ago with SQL Server 2017. Around that time they also announced they are going to change the way that service packs work. Instead of doing service packs they are just going to go straight to cumulative updates. And for the first year, it sounds like the plan is on SQL Server going forward they’ll have… They are not going to have a service pack, they are actually going to have a cumulative update every month. So you get 12 cumulative updates and about at the end of the year those CU12 should be like the equivalent of what would normally be SP1 in the past. I think that there are some interesting takes around that because one it sounds like we’re going to, and this actually happened for that last couple of years now, is that cumulative updates have been as robust as service packs. Didn’t used to be that way years ago. But I think it gets away from service packs having sort of people to wait, I’ll wait for SP1 or I’ll wait for SP2 before I upgraded that version. Now there will be no SP so maybe people will say, “I’ll wait till CU1 or CU2” but who knows.

Carlos: Yeah, we’ll see interesting I think. I feel like this is kind of the dev ops coming, I mean not to the database perspective but that dev ops mentality making its way into applications. Obviously it’s kind of everywhere people are talking about it and now it’s just making itself involve or connecting with what we do on a regular basis. And so more applications like this will kind of go this route.

Steve: And I think it really highlights the importance of the software insurance.

Carlos: Oh yeah. We talked about that before we started recording and I think with this rapid updates, again, people are already talking about SQL Server 2018. It is interesting to see what will happen. I feel like, again, kind of with the Azure mentality of everything being in the cloud then releasing software so quickly that you’re going to almost have to have software insurance just because have you know when to upgrade anymore, you know just pick a year. List some feature that you’re really really interested in kind of those rolling updates. Yeah, it will be interesting to see what happens, what enterprises do with. So let’s just say in 5 years, and I’m making some assumptions here, but let’s just say there is a release of SQL Server every year through 2020. What do you there? It used to be like upgrade so like a big deal like you plan time every couple of years. Now I think we’re going to see a lot more versions out there than we ever have before.

Steve: Right, yes, which I think has some pros and has some cons. I think for the people who stay up to date they’re going to have more work to keep up to date there. And then I think for the people who don’t keep up to date, well you’re going to get outdated I think much quicker.

Carlos: Much quickly, yeah that’s right. So the gap is going to get a bit harder. But to their defense, Microsoft has been very good about the backwards compatibility and I think that’s even getting better.

Steve: Oh yeah, and I think hopefully with the more frequent versions it will make it easier for people to jump into the next version because you don’t have 5 years of changes or even 2 years of changes that you have to worry about compatibility with you’re dealing with once a year.

Carlos: Exactly. Yup.

Steve: Alright.

Carlos: So some interesting stuff. Ok, so our show notes for today’s episode will be at sqldatapartners.com/conference.

Steve: Or at sqldatapartners.com/115 for the episode number.

Carlos: So ultimately what we wanted to do today is talk a little bit about, and I guess have that retrospective for the conference that we put together. I feel like we should start with the premise of why we wanted to put this together. Admittedly, I was heavily influenced by my own experience, so getting involved with SQL Saturday, with the User Group, going to SQL Cruise, going to Summit. So 2013 was the first year I had gone to the Summit. I just had different experience then with other conferences outside of the community events. I felt like there was a way to continue that idea of having people participate more in the conference. This kind of goes back to Allen White, so this is all Allen White’s fault. With that idea that we all have something that we can share with each other and those traditional conferences, in my mind they do a great job of expelling information but as from a collaboration perspective and from how this apply to my own unique perspective, they don’t do a great job. And so I wanted a way that people could come together, could talk with each other, connect, build those relationships they could take home with them, things like that.

Steve: Yup, and that’s the key, the connecting and the relationships. I mean we stressed that as one of the most important factors in the conference from day one.

Carlos: Right. What it turns out is a little bit of a tough sell to a wider audience. I think as technology people they, I mean like they behind the screen and just consuming information. And so I think it takes a little bit of a challenge. It’s a bit of a challenge to reach out and say, “Hey, my name is Carlos and want to connect.” And that’s something that we’re kind of trying to work through. And what are the other things that I thought? Again, I’ll reference SQL Cruise which is now Tech Outbound. I think one of the challenges they had was just being on a cruise itself. A lot of people that I talked into, I would talk about it and then they’ll like be, “Well, it’s on a cruise.” And then they do like, “Nope.”

Steve: Oh yeah. I remember hearing that on many occasions like where I wanted to go and pitch it with the company I worked for at that point in time and they are like, “What? You want us to pay for a cruise?”

Carlos: Right, exactly, right? So they think there’s a bit of a challenge there but some of the concepts were really good. One of the things that I miss or I lack about the SQL Cruise experience was that ability to kind of give back, to give my own ideas or thoughts around some of the topics. And so the rise of the unconference has played into this idea and I actually really like the premise of this idea of, ok we’ll come up with a track so here are the things that we can talk about. But then you know what we’re actually going to decide what we do talk about when we get there and then play it accordingly. And so that idea resonated really strongly with me and so that was what we want to put together.

Steve: Yeah, and I think that, I mean we went in that direction and I think that really is what we ended up putting together.

Carlos: Yeah, so I guess maybe let’s just jump to those outcomes. I feel like we were able to meet our objectives. We’ll talk about the challenges. We ended up having as we had 8 attendees, we had 5 speakers, myself and my wife, so there’s 15 of us in total. And there was some concern about the size and we went, we kind of had this thug of war as to whether we were or weren’t going to have it. And then really it came down to the speakers. I reached to Kevin, Jonathan, Randolph and Tracy, and I said, “Look guys, this is where we are. Do you still want to do this thing?” And they said, yes, and I’m like, “Ok, let’s do it.”

Steve: Well, and that’s one of those were I think to speaking of reaching out speakers. I mean, I was originally on the list as one of the speakers there. And in doing that I’d plan on attending but then when we got to the point where we’re sort of making the go, no go on whether we’re going to proceed with the conference or not it came down to just the overall amount of workload we had combined with the cost in getting there – coast to coast flight. That’s when we realized that we don’t have enough people showing up to be able to break even on it so that’s when I decided to opt out at that point and hopefully next time we can be in a position that it makes sense for me to be there.

Carlos: Yes, so that’s challenges from us as partners, only having two people hold down the fort. We have a project that needed some attention so that’s also a role. And then that week we ended up having two corruption issues with companies that we had not previously done work with and so that made for a very very challenging schedule.

Steve: Yup. So Wednesday, that day of the conference, that first day of the conference, that was the day that I spent pretty much the entire day fixing corruption for new client. And it was one of those things that had we both in there and hadn’t anyone left to cover anything. We would just have to say sorry we can’t do that we’ll have to help you another time would not been a good answer for that client.

Carlos: Yeah, that’s right. So that’s still something that we have to figure out from our end. But I play it to the reason for only having one of us there. But I’ll just go back to the objectives for a second. We felt like we were able to create that intimate environment where people could participate, get to know one another, and I think there were two major reasons for that. One, again because of our numbers we ended sitting in kind of a horseshoe shape, the traditional U. Attendees really like this because when someone started speaking even if that was a speaker which at the beginning it was mostly just speakers talking, so all the speakers were in there. They for the most part knew each other or at least of each other so there were some relationships already there. When people started speaking you don’t have to turn around to engage them. A slight tilt to the head you’re looking at that person and you could engage from there, so people really really like that idea. And then the other was the way we actually start the conference is that we started the conference with the four rules and then we did the three questions. So the four rules, some ground rules as to what you can expect out of the conference. And if you don’t have those things just speak up and then the next portion is just introducing yourself and actually having some questions to go off of. They are open ended to invite some discussion and to start making some connections. You can find who your people are. I think the combination of those two things helped to increase that engagement. Again, with the speakers being there, and making that commitment to be there for the two days we felt like we could make our objectives so that’s ultimately we went through with it. The other thing there and I think from an objective perspective is that the attendees were able to get to know each other, and we had great content. Right, from all of those things we felt like the objectives got met. I guess we didn’t feel like we were promising more than that and that’s why we were able to deliver. I was little bit nervous and I told the attendees beforehand that we’re going to have a small group. And even at 60 people that’s not a ton of people. I mean, when you think about other conferences that’s very very small comparison. But we’re going to be a smaller group and at first they were kind of like, “Huh, this is a little bit strange. I thought we had a few more.” But by the end I actually had two people say, “Hey this is right sized”, and we’ve actually again from a future perspective we’re going to actually come back off of that 60 number and it looks like maybe 30 is our new target. And again, we want everyone to be able to sit in that horseshoe shape for people to face each other basically with a desk and that kind of factors into that idea.

Steve: So you’re not just a face in the crowd you’re actually there participating and I think that’s the difference. And so then that’s was the other piece participating, so one of the ideas. We had a mix of traditional conference and unconference. So we had the speakers they each had a dedicated session that’s what we had promoted on the website as well. These are the things that they are going to talk about but we spice up that a bit and we actually solicited input and we said, “Hey, what it is that you guys want to talk about?” Everybody wrote those down on index cards. We put them up on the wall ad we actually had everyone vote on what they want to talk about. And one of the things that made it up unto the list was SSIS.

Steve: Interesting because that wasn’t even one of the things that we had anticipated that people would want to hear about.

Carlos: Exactly and so this was interesting for two reasons. It stemmed the discussion into two ways. One, so the card you set SSIS. We started with some questions and then we asked who wanted to talk about it, and one of the attendees, John. I think we mentioned him on last week’s podcast. John actually said hey I’d like to talk about that. So he and Doug actually lead that discussion and this is on Day 2 in the afternoon and because we already have that time together everyone had gone familiar with each other and so we were able to have, I don’t want to call it impromptu. It wasn’t as polish if you will again as a traditional session but it was very specific to what people wanted to talk about. Doug happen to have a VM, he pulled up his packages and we were able to do some demonstration and actually talk through, here’s what I do, here’s what we do and there were conversations all over the place and I learned some things just about logging that I didn’t know about. And then that turned into a discussion on [term unclear – 26:15] During all of that to which Randolph was like, oh I impressed. He hadn’t really seen it and he mentioned I don’t know that I would have spent as much time. Maybe it was only like a 30-minute discussion, right. But I don’t know I will spent 30 minutes on [term unclear – 26:32] But now that I’ve been exposed to it and we had in that context I fell like that’s something that I want to learn a bit more about. And so I really like that component of it. It was a very organic conversation that we didn’t have to worry about time necessarily and we kind of go with what people want to talk about.

Steve: Yup. Ok, so a lot of good outcomes there. As far as challenges what were the biggest challenges?

Carlos: Yes, so challenges, I think in the beginning we didn’t do a great job of getting user feedback. I think I know originally we kind of started with the idea of the lone DBA which I’m not opposed to. I think we knew we were looking for a segment of people we wanted people to easily identify whether or not they would come to the conference. And we have the lone DBA might be a good way to do that. Getting a hold of those people was a bit of a challenge and then even you companeros, right? We asked for feedback time and time again and we got not as much as we would have liked. You could also say, well, the way that we went about it wasn’t good. There were things to learn there. It felt like there was enough enough interest but we didn’t do a great job of connecting the dots and saying, “Hey, what it is that you guys really want to do and would be willing to pay for?”

Steve: And I think part of that, I mean, early on we were trying to get feedback there and I think that we just didn’t have the right venue for people to be able to present that feedback to us I think.

Carlos: You know, exactly that’s right. A lot of that initial feedback was I was contacting people directly and asking them, and I was reaching out to managers. I was very concerned about this idea of getting approval for people to come. And so I wanted to make sure that I could tear down from, and so when the manager looks at the website all their boxes would be checked. If they employee would like to come then they would get approval. And so from that perspective I think we did ok. I think maybe with that last mile of who should attend and why? I also think so having it in October so we knew that we were not Summit, and we are not Ignite, and we’re not you know. That’s not what we’re putting on even if our capacity 60 people we were not putting on that type of conference.

Steve: Right, that’s a very different type of conference what we’re going for.

Carlos: Oh yeah, exactly. However, having said that I don’t think that we fully realize the pull at least from the people in our network, right? So the people who are listeners, those are the two kind of we’re reaching out to, so speakers, SQL Saturday people as well. I don’t think that we had good data or the data that we had was wrong basically. We heard a lot of people saying, “Oh, I’m not going to Summit because it’s over Halloween.” We thought, ok, well maybe this is the year to try it. Even it’s not the same, we’re not saying it’s the same but let’s try to do something different. And I think the pull of those bigger conferences was just too big and lot of people ended up going to either one of them, with Ignite being the week before and then Summit being a couple of weeks later. The plans that they had in April and May changed and people ended up going or other things happened.

Steve: Right, and I think that’s a great sort of learning thing from being our first year doing it. How can we anticipate that back in April or May when we’re doing a lot of the planning? But I think now we’ve learned.

Carlos: And I think that, yes we talk a little bit about marketing, and so the other thing there is just a standardization. I think people have gotten very very comfortable with the way PASS us the events. Yeah, if you’re in that world already I think change is not, people seem resistant to change a little bit there. But I think one of the nice things is that we’ve had the event we can now have people, in respond to it give feedback on it. You can see it. Jonathan wrote up a very very nice post about it. You know, the speakers have come, they’ve seen it as well and so hopefully some of that will filter into the community.

Steve: The other challenge that we need to talk any about the financial side of it.

Carlos: Yeah, so that’s right. At the end of the day, a slightly different, so I guess this kind of goes into this standardization process. I’ll take a SQL Saturday haven’t been involved with those and putting those on particularly that it’s a free event. Because of the standardization that PASS has done, so PASS is sponsoring, Microsoft is now sponsoring, and you have all these vendors. It’s kind of a known quantity because they’ve put all that time and energy into explaining what it is. Having people go and whatnot. That from a sponsorship perspective, the entire event can run off of sponsorships and then lot of volunteers and all these kinds of things. So because we’re going with the SQL track model, we knew that sponsorship would be very very difficult because there wasn’t a traditional, hey you get to have a booth, talk to the attendees, raffle tickets, things like that. Let alone from the numbers perspective. And so that was a challenging idea as well. And so as a result we depended entirely on revenue from the attendee tickets. It ended up being about $4,000, our expenses were about $6,000, and that was another thing that’s bad decision. I knew that when we made that decision for Steve not to come out and to move ahead with it that we couldn’t cheat the people who had come and basically budget it, right? Because I didn’t want them to feel like they were getting short ended. I wanted to make sure that we were meeting the commitments we’ve made to them. But from a business perspective so as an entrepreneur you can’t contain to do that all that time and energy and then come out $2,000 in the whole doesn’t equate to long term success.
Steve: Now, if we were like a software development company and we have a whole bunch of products that were being sold out there and we could ride off that loss as an advertising expense perhaps or something, then yeah we can keep doing that indefinitely. But I think we really don’t have that. I mean, other than our consulting business we don’t have that other revenue stream.

Carlos: Or outside investment, things like that.

Steve: Yup, yup, so I think being able to set it up in way that it works so we don’t lose money to do it I think is a key factor to make this sustainable going into the future.

Carlos: Yeah, and so I guess we can talk about that future and I feel like we were pretty close. I mean, it’s not like we were at the Ritz-Carlton and doing all kinds of really crazy over the top things. Although we went on the cruise, we had a nice buffet dinner that was very very nice. We had plenty of food, the room was nice and all these things. It wasn’t over the top I think if we got from 8-16 we would have been in a better place. So I guess talking about the future, so a couple of takeaways. I guess another challenge. I knew it would be slight challenge to use the word companero. I don’t think I understood how challenging that was going to be.

Steve: And that’s one of those things that in retrospective it’s easy to see that now. I think just looking back at our podcast Episode 100 with Kevin slaughtering the name companero. Comp… however you say it in the beginning. I mean, maybe that should have been a clue but we kind of have fun with it. But yeah, I think that’s good point. It’s a tough one to say or even to spell for a lot of people. Even me.

Carlos: I don’t really like the word conference, right, particularly because we’re going for the unconference idea. I’d like to stay away from that word conference. And so some of the feedback that we got, some of the thoughts that we have about potentially putting on if we were to do an event in 2018, some of the things that we thought about. So one, renaming it to SQL Trail. SQL Trail, much easier, it’s kind of already part of our brand as well, right. “We’ll see you on the SQL trail”, we’ve said that on every episode since Episode 0. That has been part of the podcast. And so I feel like incorporating that would be a bit easier.

Steve: Oh yeah. And I’d be curious to hear what people think about that. I mean, does SQL Trail make more sense than Companero Conference? We’re always looking for feedback and those kind of things.

Carlos: That’s right. The reason I like it even and again kind of using, even SQL Cruise or SQL Saturday, they are not using that word conference. They have that short name that can be used to identify what it is without using the word conference. And so that’s what I would like to do, and so SQL Trail would be a potential.

Steve: Yup, I like it.

Carlos: The other change that we were looking for too going forward is we had the event for two days. What we did is we use, and it only ended up being about an hour but we did an hour of introduction. So maybe an hour and a half in the introduction, and then the session selections for the Thursday. Part of the feedback was, hey, let’s push that to either before the conference basically or separate it from the first day of the “conference”. And so what we were thinking of doing is making that 2½ days. So we will start for example on a Wednesday, at 2PM. You have the welcome, everybody comes, introduces themselves. You know, introducing that idea of the social into the start of the conference and then choosing sessions that afternoon and then having a dinner. Right, so then at the end of the day on Wednesday, you know the sessions, the schedule for Thursday and Friday. And then on Thursday and Friday you come and it’s more, I won’t say traditional but from a schedule perspective you kind of at least know of what to expect at that point. And then if people are travelling or whatnot, again they can come in the morning for whatever reason they are a little bit late. That component of it is taken care of. And then the other thing that people really really, everybody talked about was they’d like more hands on and we did talk about a hands on. Well, nobody criticize I guess I could see that being one thing that we kind of tweaked a little bit from our original session. The hands on, that lab idea sounds really nice but it is a lot of work. It is super hard to pull off well because you’ve been in the lab, some people breathes through it, others have no idea, some are in the middle. How do you work with all of that?

Steve: And do people bring their own computers or do we supply computers?

Carlos: Yeah, exactly, again if we are supplying computers and all of a sudden it’s much more expensive, and logistics and things.

Steve: And if everybody brings their own then we got to figure out how we get the right software installed.

Carlos: Yeah, exactly or are we installing software things like that, all those kinds of questions. So one of the thoughts that we have and we’re looking for the right people is to that might be a way to partner with our sponsors and to have a couple of things that we say ok in the conference you’re going to be able to come away with. Let’s just take as an example, you’re going to build an availability group, create a container in SQL Server, create an SSIS package and use some DMVs or do some database monitoring. You got to get hands on on those four areas and then have the sponsors come in and help support those things and again I’m just using an example because I’m talking to them. Like the folks at [term unclear – 40:41] Having them come out, they can help with the lab in setting up the how to, this is how I setup my container in SQL Server. They will make that commitment but then they will also be able to then say, ok you’ve seen how that’s happened. Now here’s how we can help make your life easier.

Steve: Yup. You know what I think that would be incredibly be valuable because so often when you’re at the conference and you meet with a sponsor or a vendor and you talk to them and you think, “Wow, you’re product or your stuff seems really cool.” But then you get home then you realized, “Oh, how do I try that out?” or “Where do I go now that I want to try it out”, and you realized of there is not trial to download or I got to talk to a marketing person or something like that. But if you could just have like hands on demo with more than just here’s a lecture from a vendor. Like, here’s how we actually make it work hands on, that would be awesome.

Carlos: But in conjunction also with, ok, so here’s how you could do like SSIS. Let’s build an SSIS package and some basic things. Now here is how you could make that easier. And those conversations and if the sponsors are willing to commit to come to the conference and spend the time to make those relationships then I think it will be easier to have those conversations when it comes for lab time towards the end of the conference.

Steve: So we should be thinking about what sponsors would be interested in doing that.

Carlos: That’s right, and so companeros if you have ideas let us know. And so this kind of gets us to the question of should we try this again in 2018? I can say that I had a blast, right? I enjoyed it. I enjoyed getting to know Erin and Gretchen and Bryce and Jeff and Dave. Good thing we gave him a companero shoutout the other day. Getting to know those guys and of course the speakers in a different way. But ultimately I think we want to see if this has power. Is this something of interest? We’d like to hear from you. I think you can do that in a couple of ways, right? Obviously, social media is one. The other is we’ll make available on the show notes page. We’ll put in a little section. I don’t if poll is the right word. But we will give you the ability to sign up, to put your email address in and say, “Yes, I’m interested in being part of the conversation about the 2018 conference.”

Steve: Yup, and we will not add your name to any kind of spamming list. We will just use that for discussion of where we want to go, or what we want to do, those kind of things.

Carlos: That’s right, and many of you have trusted with your email address and we hope that you’re not seeing that as, you know, we are providing good content and obviously there is a subscribe button there and everything which you don’t want to. But I think if we can get to, and I’m not sure what the right number is. But I think if we can get a certain number of people to sign up to say, “Yes, I’m interested in providing feedback at a minimum.” And would be interested in being contacted or being informed about when and if we do this in 2018; if we can get a certain number that I think that will be one of the criteria that we’ll use to determine if we should go forward.

Steve: Yup, I like it.

Carlos: Yeah. So I think that’s the retrospective. I think we learned a lot. I think I’m glad that we went through it and thanks obviously to those who attended and to the speakers. I guess I should say in that number, so we talked about those numbers, those expenses. The only thing I provided for the speakers was the ability to attend, obviously their food, and the cruise, a t-shirt and a notebook. Randolph came in from Canada, just all these flights, hotels, all of it was on their own. So we can’t say enough thank you to them. If we had those additional cost obviously it just wouldn’t have happened.

Steve: Yup, so what are we doing next?

Carlos: Yes. I guess with that we’re testing out this idea of the SQL Trail. We mentioned this event to talk about at the end. So Steve and I thought, again kind of in that idea of engaging with you companeros and continuing the conversation, we are putting together an event at Summit. So this event is going to take place on Wednesday evening. So we’re actually going to bundle it up. It’s going to start in the middle of the last session of the day on Wednesday. I don’t know we go to 7PM. We’ll put out the details, again, this idea of SQL Trail. I was thinking about, you know some SQL Trail should that be something that kind of call our defense. This will be included on that. We’re going to provide some food, it will be at the, which I also can’t remember the name. But we will provide advertisers and things and we’ll have raffles for drinks and whatnot which we will explain later. But I was thinking, you know what, SQL Trail and then I was thinking about food and my wife actually said you should call it Trail Mix.

Steve: Ah, so it’s the Trail Mix event.

Carlos: There you go, that’s right. It’s the SQL Trail Mix event. So that’s what we’re going to call it and we’ll hope you’ll come.

Steve: And how can people find out more about it?

Carlos: So it will be on the shownotes. If you’re on our mailing list you’ll get an announcement about that. And then through social media we will be publicizing that as it comes around. We’ll invite you to sign up for Eventbrite so that we know approximately how many to expect and again all the other details will be there as well.

Steve: But even though it’s through Eventbrite there’s no admission fee or anything like that. It’s just trying to get people the RSVP that way.

Carlos: Yeah, exactly so just we know and ultimately it will help us with the raffle for example because we’re going to raffle up some of the SQL companero shirts. And the notebooks and things and so that would just the easy way we have your name. We will preprint them and then we can just pull it out of a hat and go from there.

Steve: Yup, awesome.

Carlos: Ok. Well, I guess that’s going to do it for today’s episode. If you have other questions obviously reach out to us. We would love to continue to talk with you. Our music for SQL Server in the News is by Mansardian used under Creative Comments. You can always reach out to us on social media or connect with us on LinkedIn. I’m @carloslchacon.

Steve: Or you can connect with me on Linked @stevestedman and we’ll see you on the SQL Trail or at PASS Summit at SQL Trail Mix.