Tactics & Takeaways
Keep in mind that our attendees are looking for tangible takeaways that they can implement when returning to their workplace.
Focus On The “How To’s”, Not The “Why’s”
We are looking for speakers to spend their time on the stage explaining how to make the most out of whichever topic they are speaking on, rather than spending their time telling attendees why that topic is important.
It is important to hear key strategic thinking from thought leaders in the learning and development industry, so this can form great content for our agendas.
Fresh And Innovative Perspectives
We are always keen to present fresh and unique content at SQL Trail.
Our attendees love to hear how other data professionals have approached a key challenge. Any case studies or examples that you can present will always go down well at SQL Trail and will be looked at favorably in the speaker selection process.
Pitfalls To Avoid
Our attendees also love learning about what not to do, or how other organizations learned from their mistakes.
Hot Topics And New Takes On An Existing Topic
As you know, the data industry is constantly changing and evolving, so we want to ensure that the SQL Trail agenda features the hottest topics. Submitting new topic ideas or a new take on an existing topic is always a winner.
Videos Of Previous Speaking Gigs
There is nothing better than being able to see you as a speaker in action at another event! If you are able to provide a video link in your submission this always goes down very well with the selection team.
Don’t Pitch Products Or Services
This is probably the most important point about participating as a speaker. Members come to SQL Trail events to hear unbiased presentations and we do not tolerate pitches for any kind of product or service. Please keep your abstract and presentation focused purely on education. Being a speaker at SQL Trail and showcasing your thought leadership on the subject you are presenting is truly the best advertisement for your business.
Bio and Abstract Formats
When filling out the submission form, please write your bio and abstract in the 3rd person as it would be listed on our website.
You may submit multiple proposals, however, please keep in mind that we do limit the number of speakers from any one company.
Diversity and Representation
SQL Trail aims to achieve diversity of voice, experience, and perspective. Please take this goal into consideration when considering who would be best to speak on behalf of your company or department and/or when submitting panelists.
SQL Trail does not accept product or vendor-related submissions. If your talk is a thinly veiled advertisement for a new product, technology, or service your company is offering, please do not submit. If you would like to publicize a product, please email the SQL Trail team for information on exhibiting and vendor opportunities, including sponsored sessions.
SQL Trail only accepts submissions by original authors of the presentations. PR firms, speaking relation firms, and all other parties who are not direct authors of submitted presentations are discouraged from submitting a proposal on behalf of their clients/speakers. SQL Trail requires direct contact with presenters to expedite questions during the submission review process.
The SQL Trail team will review and rate submissions based on the following criteria:
- Concept: This is the basic idea of your submission. Is it interesting? Is it relevant? Will it be beneficial for data people to hear? There is plenty of room for innovative ideas and also the tried and true.
- Depth: Is the basic idea well considered and thought out? To what extent will the audience gain insight? The more in-depth, the better.
- Organization: Are your ideas conducive to present in front of an audience? Will the audience understand what you are trying to say? Organization helps.
- Credentials: How do your credentials qualify you to speak on the topic you have proposed?
- Takeaway: Is the attendee going to leave this session knowing something they didn’t know when they walked in? Are they learning or being inspired? This is the most important aspect of every session.